News from 2021-03-26 / Group, Sustainability
KfW takes part at the 'Earth Hour 2021'
On 27 March 2021, the motto is once again “lights out” in all larger KfW building units in Frankfurt, Berlin, Bonn and Cologne. KfW as a bank committed to responsibility is again to take part in the worldwide “Earth Hour” launched by the World Wildlife Fund For Nature (WWF) in 2007. In the spirit of this event, the lights will be switched off at all the locations mentioned between 8.30 pm and 9.30 pm, with the exception of the essential safety lighting. The special hour is set aside to raise environmental awareness, save energy and symbolically support the reduction of greenhouse gases.
It all began nine years ago in the Australian metropolis of Sydney: more than 2.2 million Australian households took part in the first Earth Hour on 31 March 2007 and switched off their lights at home for an hour to set an example for climate change mitigation. One year later Earth Hour reached 370 cities in 35 countries scattered over 18 time zones. Over the last few years, Earth Hour has become a global phenomenon, a movement that is making history as the world's largest environmental campaign. In Germany, more than 550 cities have registered this year.