KfW Start-up Report 2018

The number of start-up founders rose to 108,000 in 2017. They are of particular economic interest with 60,000 innovative or growth-oriented young companies – in particular the 12,500 start-ups which are both innovative and growth-oriented. The public image of start-up founders applies in many ways, if slightly distorted: They are often young, male and from an academic background and their start-ups are mostly internet-based, digital and international. These qualities stand for efficient marketing channels, higher scalability and larger markets. German start-up founders are often more business customer-oriented than other young entrepreneurs – they are therefore different to successful international start-ups. However, their B2B focus could be advantageous in the future.

KfW Start-up-Report 2018(PDF, 582 KB, non-accessible)

Press release