We’re living in a decade of decisions. The coming years will determine whether we can make our society future-proof, enabling us to live in peace, freedom and prosperity. Germany and Europe are facing the task of developing sustainable and digital societies – the basis for this is a strong economy and greater competitiveness.

This requires significant investments and new partnerships. The key lies in the interplay between public funds and private capital. We are focusing on these challenges with our strategic agenda KfWplus. The topics of “Climate & Environment” and “Digitalisation & Innovation” continue to be at the heart of our promotion.

KfWplus is now setting additional priorities:

• Increasing competitiveness is the primary objective of our promotional projects.
• Our customers are at the heart of the strategy.
• Technological development – in particular the widespread use of artificial intelligence – and an open corporate culture strengthen KfW’s innovative strength.

As a promotional bank, we are a driving force for strengthening the structures and framework conditions for Germany and Europe as a hub for industry, technology and innovation.

Our cultural journey reflects this changed self-image. A flexible, effective and positive corporate culture is crucial for achieving our strategic goals.

A central component of KfWplus is the consistent focus on our customers. With a modern organisational structure and a special focus on efficiency and impact, we increase both the benefits of our promotion and our own competitiveness.

Last but not least, we are driving our own digitalisation. In addition to modernising our IT infrastructure, we are also focusing on artificial intelligence to sustainably improve our working methods and output.

With KfWplus, we are setting the course for the future – together with our partners, for a strong and sustainable Germany and Europe.

Legal notice:
The information contained in this online Annual Report 2024 is based on KfW’s Financial Report 2024, which you can download here. Should this online Annual Report 2024, despite the great care taken in preparation of its content, contain any contradictions or errors compared to the Financial Report, the KfW Financial Report 2024 takes priority.