Proportion of businesses planning digital projects stagnates on a high level
KfW Group has surveyed enterprises about their digitalisation activities in collaboration with 19 business associations for the fourth time. The most important results:
- The current survey does not confirm the trend of the past years towards more businesses with digitalisation plans. But the coronavirus pandemic is set to give digitalisation a fresh boost.
- Large enterprises as well as wholesale and foreign trade businesses are pioneers of digitalisation.
- Seizing opportunities remains the most important motive for digitalisation. However, pressure from the business environment to step up digitalisation is clearly increasing.
The initially very strong sentiment improvement driven by the relaxation of coronavirus restrictions since May is weakening. In August, however, SME business confidence continued to brighten but much less than in the preceding months, remaining well below the pre-crisis level of February. For the first time in a good two and a half years, large enterprises are slightly more upbeat than SMEs. The easy part of the recovery since the historic slump in eeconomic activity in April is over and bringing it closer to what it was before the crisis this coming autumn and winter will be rather challenging by comparison.
Economics in Brief
More and more businesses now use social media – even to recruit workers. At present, some 40% of small and medium-sized enterprises in Germany hire workers using social media, and the European average is as high as 46%. This was revealed by the European SME Survey, for which KfW Research interviewed more than 2,500 businesses in Germany, France, Poland, Spain and the United Kingdom jointly with other European promotional banks.
Businesses that are heavily affected by the skills shortage in particular turn to social media. Another reason these channels are becoming increasingly important in recruiting skills is that more age cohorts who have grown up with digital media are entering the workforce. The coronavirus crisis has provided further impetus to the use of social media and is likely to boost their use in the SME sector in the medium term as well.
SME business sentiment rose for the third consecutive month in July. This shows that small and medium-sized enterprises were quite successful in relaunching their businesses after the containment of the first wave of infections. They started the summer quarter on a robust path of recovery. What is particularly encouraging is that situation assessments also improved. However, headwinds are building. Continuing high global infection rates are hurting export-oriented manufacturing in particular. The recent rise in new infections in Germany also poses a risk to almost all sectors.
Businesses are well-equipped for the crisis
In cooperation with 19 trade associations, KfW Group has conducted a business survey on banking behaviour and financing for the 19th time.
The most important results are:
- The financing situation remained good until the outbreak of the coronavirus crisis.
- The proportion of enterprises reporting difficulties in accessing credit was 13.4%.
- As before, however, small businesses are still much more likely to face difficulties in accessing credit.
- The positive development of businesses’ equity ratio and credit rating continued up until the beginning of 2020.
- Bank loans remain an important source of funding for businesses. Internal funding, however, continues to play by far the most important role in business financing.
Focus on Economics
Many SMEs are reacting to the coronavirus crisis with innovations. 27% have already introduced process, product or business model innovations. If we include the companies who are still planning to do this, the share rises to 43%. This includes businesses who have suffered heavy losses in turnover in particular. The innovations tend to represent measures that can be adopted on an ad hoc basis rather than result from more long-term development processes.
The low number of new infections in Germany and the resulting easing of restrictions combined with strong economic-policy stimulus measures have led to a rapid surge in SME business sentiment at the beginning of summer. There is good reason for confidence to return, given the extensive stabilisation measures and success in containing the virus. However, risks remain very high as the further course of the pandemic is virtually impossible to predict.
Bolstered by cyclical and labour market growth, entrepreneurial activity in Germany picked up again in 2019 for the first time in years. The number of newly founded businesses rose to 605,000 (+58,000). This was primarily due to a significant rise in part-time business start-ups, while full-time start-ups dropped to a new low. At the same time, the number of opportunity start-ups grew by a disproportionately high 439,000. The number of internet-based and digital start-ups also rose. The outlook for entrepreneurial activity in 2020 was positive but the coronavirus pandemic is changing much of this. Many entrepreneurial plans, which had increased again, will now likely be put off. However, the crisis can be expected to result in more necessity start-ups.
Focus on Economics
The dark clouds of the coronavirus crisis are gradually clearing. Nevertheless, most of the small and medium-sized enterprises will feel the impact of the coronavirus crisis for a long time. That was one of the findings of the second representative supplementary survey based on the KfW SME Panel in early June 2020. Most enterprises do not expect to return to full economic activity before the spring of 2021. Around 2.3 million SMEs were affected by losses in turnover in May as well. Companies lost an average of 46% of their normally anticipated turnover. Overall, SMEs lost around EUR 88 billion in May. This is also putting pressure on their liquidity. It is true that the situation appears to have eased for some enterprises, with 25% currently reporting adequate liquidity reserves. But around one in five will run out of liquidity in four weeks at the latest unless the situation improves.
Economics in Brief
The coronavirus pandemic has not only caused a drop in demand in the SME sector but also led to employee absences due to illness, quarantine and a lack of childcare. A supplementary survey to the KfW SME Panel shows that this is resulting in business disruptions for one in four SMEs.
In order to stay in business and protect their employees, many SMEs have increasingly transitioned to flexible and digital working arrangements. More than one third of them have expanded their remote working arrangements and nearly half are increasingly holding video or telephone conferences. Around 15% of SMEs want to continue remote working arrangements even after the crisis has ended.
The coronavirus pandemic has caused unprecedented sentiment volatility in the SME sector. In May, business confidence recovered very sharply from its historic nosedive the month before. But what is remarkable are the relations. The rise in confidence from the previous month was the second strongest since the beginning of the timeseries but it made up for only a good one fifth of the decreases in March and April. The stronger sentiment is being carried solely by a record rise in business expectations, which nevertheless remain very pessimistic.
Focus on Economics
Many small and medium-sized enterprises are responding creatively to the coronavirus crisis, with 43% adapting their product/service offerings, sales method or business model. When combined with businesses that still plan to do this, that percentage even rises to 57%. Companies that were hit particularly hard by the crisis and those that have previously innovated are leading the charge.
SME business sentiment continues in freefall, dropping even more sharply in April than in March. The mood is thus even more depressed than eleven years ago, at the height of the financial crisis. Both subindicators stand out with new negative records. Situation assessments have deteriorated more than ever before and business expectations have plunged to a new historic low. We are confident nonetheless that we saw sentiment bottom out in April – thanks to the comprehensive coronavirus containment strategy, the successes achieved in stopping the spread of infections and the now announced or already implemented easing of restrictions.
Digitalisation projects are gaining traction in the SME sector but digitalisation expenditure has remained low for years
The most important findings are:
- 40% of SMEs completed at least one digitalisation project.
- Digitalisation expenditure was EUR 19 billion per year.
- SMEs spent an average EUR 17,000 on digitalising their business.
- The coronavirus pandemic will trigger a surge in digitalisation.
Focus on Economics
As anticipated, the coronavirus crisis has hit the SME sector with force. A current special survey based on the KfW SME Panel shows the magnitude of the impact. In March, more than 2.2 million SMEs suffered losses in turnover as a result of the crisis. On average, they lost slightly more than half the normally anticipated March turnover alone, or around EUR 75 billion. Still, SMEs are very resilient against crises of this nature because they have continuously improved their equity base and built up financial buffers. This is helping them to temporarily absorb losses in the current crisis and reduce pressure on liquidity. If the lockdown drags on, however, SMEs’ losses will increase and half of them will run out of liquidity reserves by the end of May.
The coronavirus crisis has hit the export-oriented German economy in what was already a difficult situation. Growing tensions in international trade relations and a worsening global economy also affected SMEs, whose international turnover grew by a mere 3.1% in 2018 to EUR 595 billion, down from 5.5% in 2017. The KfW ifo Export Expectations of the German SME sector were persistently negative in 2019, before crashing through the floor in March 2020. The approx. 800,000 internationally active SMEs have been hit particularly hard by the consequences of the coronavirus crisis in Europe, where their most important sales and procurement markets are located. Even though the trade conflict between the EU and the US is being overshadowed by the coronavirus crisis, one in three SMEs are worried about a possible escalation.
The SME business climate is experiencing an historically unique collapse in light of the corona crisis. This drop of 20 points considerably overshadows the sharpest previous decline during the financial crisis. Unlike in previous recessions, the slump is not primarily being caused by the more cyclical industrial sector. Rather, many parts of the domestic economy have been deliberately shut down. As a result, the business climate of small and medium-sized service providers, as well as that of retailers and wholesalers, is plummeting. But it still fails to capture the full extent of the crisis. During the survey period, while it became apparent that the pandemic would escalate and the resulting restrictions would be intensified, most of them were not yet in force in Germany. The full impact is not likely to be mapped until April.
Focus on Economics
Do digitalisation projects have specific characteristics that conflict with external financing? To answer this question, this study compares the financing structure of digitalisation projects with that of investments using a statistical procedure from evaluation research.
The central finding is that the financing structure of both types of projects differs significantly – even when comparing companies that are similar in size, age, credit rating and the respective project scope. This indicates that special characteristics of digitalisation projects are an obstacle to financing with bank loans.
In February, small and medium-sized enterprises in Germany did not appear to be concerned about the coronavirus outbreak, which was still concentrated in China at the time. According to the current KfW-ifo SME Barometer, SME business sentiment rose again moderately after falling in the previous month. The driver behind the improved sentiment was a rise in expectations. On the other hand, a coronavirus effect already began to appear among large enterprises, whose business confidence suffered a setback for the first time since October 2020.
The innovator rate in SMEs is falling to the lowest level ever measured by the KfW SME Panel. Since 2006 the share of innovators among SMEs of all sizes and sectors has declined. The loss of innovators affects both enterprises that produce market innovations as well as the broad mass of imitating innovators. Innovation expenditure is developing without a clear trend in the medium term. Innovation efforts are thus concentrated in fewer and fewer enterprises.
In order to ensure Germany's competitiveness, an innovation policy is needed that pursues two strands: On the one hand, the research and development (R&D) of new technologies must be encouraged. On the other hand, it is necessary to support the innovation activities of companies without R&D, which cannot be achieved through R&D funding measures.
Focus on Economics
Improving the work-life balance plays a key role in securing the supply of skilled workers – also in the German SME sector. Two thirds of SMEs have already adopted specific policies for creating more family-friendly working conditions. Knowledge-intensive manufacturing firms and service providers are leading the field and many are optimistic that digitalisation will further contribute to balancing work and family life.
Flexible arrangements for working hours and working from home are among the most common measures being adopted by SMEs to improve the balance between work and family life. Rather less common to date are policies designed to support child daycare or granting leave to care for close relatives. SMEs that have adopted specific policies are more likely to be growth-driven and regard a more family-friendly workplace culture as an advantage in competing for skilled labour.
The year 2020 began with a setback for small and medium-sized enterprises. Their business climate dropped to the lowest level since August of last year. The decline in sentiment is exclusively due to the renewed drop in expectations. Large enterprises, however, showed clear signs of life. The positive trend among large enterprises reflects easing tensions in the foreign trade environment, while the hitherto reliable domestic economy lost a bit of steam. The coronavirus outbreak currently poses a new burden. All in all, economic momentum remains subdued for the time being.
Focus on Economics
One third of SMEs cannot meet their digital skill requirements. The problem applies not just to basic digital skills, such as the use of standard software and digital devices, but also to advanced skills such as programming and statistical data analysis. Most SMEs attempt to build digital skills through further training. But short training measures with often limited skill-building effects predominate. More intensive training is hampered primarily by financial barriers. One third of SMEs describe the direct costs as a problem, while one quarter are challenged by employees’ absence from work. Digital learning formats enable more flexible learning, so they have the potential to stimulate further training in small and medium-sized enterprises.
The number of innovation- or growth-driven young enterprises in Germany has increased again. In 2018 there were 70,000 start-ups, after 60,000 in the previous year.
On average, nine in 100 businesses founded by men have start-up characteristics, as opposed to only three in 100 for women. Businesses founded by women and men differ primarily in how strongly they are innovation- and growth-driven. Examples of suitable measures for closing the gender gap include stepping up efforts to attract women to technical and scientific careers and teaching business skills to school students.