The men and women on our staff – KfW as an attractive employer
High demands continued to be placed on KfW, its managers and employees in financial year 2016. As well as handling a considerable volume of business, KfW continued to focus on implementing important modernisation projects. The excellent performance by all involved was based on the high level of mutual respect between KfW’s managers and non-managerial staff. This also includes the great deal of importance that KfW attaches to achieving a healthy balance between performance focus and social responsibility, and to offering equal opportunities across the Group.
- Employer attractiveness and number of employees reach a record high
- Expansion of equal opportunities, health management and reconciliation of work and family life
- New work – cultural development in tandem with digitalisation
The average age of employees was 43.1 at the end of 2016, only slightly higher than in recent years. The staff turnover rate of 1.3% – after adjustments for retirement – remained very low (previous year: 1.4%). The proportion of employees with severe disabilities was 5.48% (previous year: 5.36%).
Employer branding/HR marketing
After successfully establishing the new KfW employer brand and implementing it as part of a creative concept, the next step involves communicating the new brand to the relevant target groups.
KfW improved further in the well-known employer rankings conducted by market research companies Trendence and Universum in 2016 – thereby bucking the overall trend in the financial services industry. This is clear testimony to the growing public awareness of KfW’s appeal as an employer.
KfW’s position in the relevant employer attractiveness ranking systems
The information contained in this online Annual Report 2016 is based on KfW’s Financial Report 2016, which you can download Should this online Annual Report 2016, despite the great care taken in preparation of its content, contain any contradictions or errors compared to the Financial Report, the KfW Financial Report 2016 takes priority.