The men and women on our staff – KfW as an attractive employer
High demands continued to be placed on KfW, its managers and employees in financial year 2017. As well as handling a considerable volume of business, KfW continued to focus on implementing important modernisation projects. The excellent performance by all involved was based on the high level of mutual respect between KfW’s managers and non-managerial staff. This also includes the great deal of importance that KfW attaches to achieving a healthy balance between performance focus and social responsibility, and to offering equal opportunities across the Group.
- Employer attractiveness and number of employees reach a record high
- Development of equal opportunities, health management and reconciliation of work and family life
- New work – cultural development in tandem with digitalisation
The average age of employees was 43.4 at the end of 2017, only slightly higher than the previous year (43.1 years). The staff turnover rate of 1.6% – after adjustments for retirement – remained very low (previous year: 1.4%). The proportion of employees with severe disabilities was 5.6% (previous year: 5.48%).
Employer branding/HR marketing
In a highly competitive environment on the job market, KfW has to position itself as an attractive employer in order to meet the company’s personnel requirements.
KfW once again ranked among the top 100 in the well-known employer rankings compiled by the market research companies Trendence and Universum in 2017.
KfW carried out a survey among all company staff in the first quarter of 2017. The subject matter covered by the 73 questions comprised working conditions, work-life balance, recognition and performance evaluation, teamwork, leadership and brand perception. The aim of the survey was:
- To measure identification with the bank, satisfaction and motivation
- To measure employer attractiveness
- To determine corporate culture issues critical to success
- To trigger improvement processes
- To compare with internal results from 2012 and external benchmarking
After evaluating the more than 3,000 completed questionnaires (a response rate of 67%), three central areas were identified:
- Leadership, trust and appreciation
- Processes, innovation and efficiency
- Strategic future orientation
The information contained in this online Annual Report 2017 is based on KfW’s Financial Report 2017, which you can download Should this online Annual Report 2017, despite the great care taken in preparation of its content, contain any contradictions or errors compared to the Financial Report, the KfW Financial Report 2017 takes priority.